Nintendo: Gamers need us

The Wii U is a unique experience that the gaming industry has been calling out for, according to Nintendo of America's Scott Moffitt.

Nintendo's upcoming console is launching this month and ushers in the start of the next-generation platforms.

Moffitt, Nintendo's vice president of sales and marketing, claims the Wii U has an advantage over competitors by launching first.

"There's obviously an advantage for us in providing our proposal of innovative gaming first," he told GamesIndustry. "But the real issue is whether our technology or someone else's technology strikes a chord with more gamers.

"We can't predict that, but based on the brisk pre-sales, I think we have a fair chance of at least having a lot of people discover and embrace second screen gaming from Nintendo this holiday season and leading well into next year."

Moffitt added that the Wii U offers an innovative way to play that the market is in need of right now.

"I don't know anything more than you do about what direction some of our competitors may go into, so I really can't comment about that, but what I can tell you is that the Wii U and the GamePad represent a real innovative and unique experience for gamers that the market really needs.

"Gamers have been hungry for new and better ways to play and this is it."