Watch Dogs could have been best next-gen launch title

Watch Dogs could have been the best rated launch title for both the Xbox One and PlayStation 4 if it wasn't delayed, according to Ubisoft North America president Laurent Detoc.

The open world title was originally set to launch in November, but a delay means that it now won't see the light of day until April 2014 at the earliest.

Detoc claims that the delay will ultimately make the game even better.

"I actually believe that Watch Dogs could have ended up being the best-rated game on next-gen if it came out at launch," he told IGN.

"We wanted it to be even higher. The whole package is there already."

Detoc also had a few words to say about Grand Theft Auto, claiming that the impressive review scores are due to brand attachment.

"Without sending them too many flowers, the guys at Rockstar have showed us again that if you make a 96% game, people will come," he added.

"Watch Dogs, I can only hope we get to that level. There's an attachment to the brand, in the case of GTA, that makes people really want to give it that 100% review.

"We'll be missing that on Watch Dogs until we go further, potentially. That's what we're after."