THQ Boss: We're making changes
THQ has said there will be changes made to the way the business operates.
The company has been in a difficult situation recently, with the flop of uDraw and transferring the UFC license to EA.
New THQ president, Jason Rubin, told GamesIndustry: “You won’t be seeing another uDraw. We’re not going to be doing side projects in mobile or casual. You’re not going to see that stuff.”
Upon taking the job, Rubin toured the THQ studios and was told to report back to CEO Brian Farrell.
He told Farrell: “You’ve got a reasonably sized slate. Maybe it’s one title too big. A lot of them are good games, but most importantly, the teams are excellent and some of the stuff that hasn’t been announced that people haven’t seen is really good. I think you have a huge opportunity to make this better.”
Rubin didn’t drop any clues as to which title could be cut from development, only adding: “Clearly, Darksiders is coming out. Clearly, Company of Heroes is coming out, etc, etc. But there’s a lot in flux with our future titles.”
Rubin indicated that THQ would follow a safer strategy in the future.
“One of the things I plan on doing is making a much more concise portfolio. I will not expand into the money I have because I want to keep this money around for a rainy day.
“THQ is going to be a lot more careful with what it does and a little less cavalier.”
One title possible for the future is another Saints Row game, with Rubin crediting the franchise as the reason the company is still around today.
“The reason that THQ is here is because Saints Row is really successful.”