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Sony aiming to sell 13million more PS3's

Sony aiming to sell 13million more PS3's
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BY: Pierce
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Sony is hoping to offload another 13 million PlayStation 3’s between April 2012 and March 2013.

Sony Computer Entertainment Europe boss Jim Ryan revealed the company has set a demanding target but also an achievable one.

Ryan told VideoGamer: “We’re just really focusing on PS3 right now. We’ve got a target, which is a matter of public record, of 13 million units to sell this fiscal year.

“It’s pretty demanding, but given the software that was on display we’ve got a pretty good crack at that.

“I’m given demanding, aggressive numbers to meet, and that’s what I’m focused on right now. I think [SCE Worldwide Studios president] Shuhei Yoshida’s team has given me the tools to do that. I’m going to go out there and nail it.”

This could possibly mean a price cut for the console somewhere down the line.

Sony’s latest figures confirm 63.9 million PS3’s have been sold as of March 2012.

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