First Dead Space games were too scary
Dead Space 1 & 2 were so scary that EA decided to tone things down for the next installment.
EA Games’ marketing boss Laura Miele said that co-op gameplay was introduced after conducting product research.
Miele told MVC: “We were doing research coming out of Dead Space 1 and 2 and we’re really proud of those products. We received feedback to understand how we can take the game out to even more consumers.
“We were hearing feedback that they love the thriller game, but it was pretty scary, and the obvious next step was that they wanted to play with someone. So we introduced co-op into the game.”
Miele insisted that Dead Space 3 would still provide a chilling experience for fans of the original games.
She added: “The horror of Dead Space is still all there. It’s still true to its roots and no less scary, but people felt far more comfortable playing it with someone else than they did doing it on their own.
“Personally, I would rather go to a scary movie with my husband than sit at home with the lights out watching one on my own. We’re looking for that to reach out to consumers that perhaps were not open to Dead Space 1 and 2.”
Dead Space 3 will launch February next year for PS3, Xbox 360 and PC.