Activision considering every IP for mobile

Activision is looking at over 350 brands and licenses to decide which ones to bring to smartphones.

The company is planning an assault on the mobile market with a range of classic titles.

Vice president of mobile at Activision, Greg Canessa, said the company has a rich history of IP that could be successfully ported to smartphones.

Canessa told CVG: "We want to create mobile games from all of these aspects of the Activision portfolio, and build a variety of experiences.

"We have a rich 30-year history from the Atari days to the Blizzard merger. We have about 350 different brands and IPs to work with. That's legacy IP, that's triple-A IP and that's licenses with other companies."

Canessa claimed that Activision would consider all IP as a possibility for mobile.

He added: "Our strategy comes back to the gamer. We are asking ourselves: What will be the most fun, attractive and interesting Activision property for the mobile gamer?

"Some IP probably maps better to mobile devices, but mobile allows for all kinds of genres. It's a broad fertile field for game creators, unlike social games. So we're not ruling out any IP."