Ubisoft interested in new IP
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Ubisoft has revealed interest in creating new IP’s every year.
North American executive director Laurent Detoc said releasing original titles would be good for the company from a business standpoint.
He said: “We need to make new IPs. It’s part of our future. From a business point of view we need to continue to create new IPs.
“Last year we brought you Rocksmith, and every year you will find one, two, depending on the year, good new IPs from Ubisoft.”
Ubisoft excited audiences at E3 recently when it announced Watch Dogs, a new IP where players can take control of any connected device.
For more information on Watch Dogs, including screenshots and a gameplay trailer, click here.